iBlog8: The 8th Philippine Blogging Summit will be on May 25 and 26,
2012 at the Malcolm Theater, UP College of Law, UP Diliman, Quezon City
from 8 am to 5 pm.
Note that the first 300 registered participants to come early (on or
before 9 am) will be given food stub and participant kit. Afterwards,
remaining food stubs and participant kits shall be given to early
walk-ins.
iBlog8 is a 2-day FREE event. The first day (May 25)
is targeted for bloggers, marketers, businesses and entrepreneurs
wanting to understand how to tap blogs as a medium to promote their
products and services. Also as a means to generate income. Day 1 also
tackles advance topics on blogging – taking blogs to the next level. The second day (May 26) is meant to everyone interested about blogging.
Day 1 AGENDA (May 25)
8:45 Introductions of bloggers in the audience, National Anthem
9:00 – 9:20
Unboxing the true potential of your blog (
Carlo Ople)
How to get direct advertisers and investors in your blog. How to turn it into a full fledged online publishing business.
9:30 – 9:50
Creating a Blog Activation Campaign (
Mark Joseph Delgado)
Today, blogs and social media networks in the Philippines are not
just mere online marketing tools – they already evolved towards becoming
effective platforms or springboards in creating activation campaigns
for brands. Brand Activation, in the point of view of marketing
practitioners, is simply about bringing brands to come to life. Today,
blogs (like brands) can come to life too – in both online and offline
world. This is achieved through contests, events, promos and other
experiential marketing activities.
10:00 – 10:15 BREAK
10:15 – 11:00
SEO and Social Media Marketing Panel
- On Site Optimization 101 (Sean Patrick Si)
- Inbound Marketing – Merging SEO, Social, Content Marketing, Conversion Optimization and Online Branding (Jason Acidre)
- Utilizing Blog Networks for SEO and Social Media Traffic (Kim Tyrone Agapito)
11:20 Keynote Talk: UNILAB
LUNCH
1:00 – 1:20
Blogging, social media and journalism: The use, misuse and abuse of freedom of expression (
Danilo Arao)
- Responsibility vs anarchy: Is there such a thing as “borderless” freedom?
- Limited freedom amid absolute control of social media and blogging accounts.
- Dos, don’ts and maybes in blogging and social media.
- Yes-yes and no-nos in blogging and online journalism.
1:30 – 1:50
Social Media and Social Change (
Tonyo Cruz)
Social media, especially blogging, play a role in propelling
advocacies and causes, whether by individuals or organizations. What the
trends and tools in the arsenal of social media that have been and
could be used for social change. The age of social also brings about new
causes — like #betterinternet, bridging the worsening digital divide
and making governments and business more accountable to the public.
2:00 – 2:20
Unwritten Blogging Etiquettes (
Gellie Anne Abogado)
Unlike journalism, blogging doesn’t have its own specific code of
ethics that is why there would be times when some companies think that
bloggers have been becoming abusive of their title as a blogger.
Internet is a free space and owning a blog is as simple as 1,2,3. It
doesn’t matter if you don’t have the fancy buttons and banners in your
blog because once you post a controversial write-up, it will definitely
create a stir. Will discuss the importance of researching a topic first
before blogging about it, thinking twice before posting that blog post,
attending events and why we should blog about it, and what is expected
from bloggers.
2:30 – 3:00
Youth and Blogging: The Next Generation Bloggers Are Here (
Lloyd Salac)
Fresh perspectives about the youth and their impact on the blogging
community and social media. What’s next for the blogging community and
social media with youth bloggers.
3:00 – 3:15 BREAK
3:15 – 3:35
Grow Your Blog, Keep Your Voice: Maintain Quality While Expanding Your Blog’s Reach and Brand (
Martine de Luna)
Many people begin blogs as an outlet, not chiefly as an income
generator. With review blogs, niche blogs and monetized blogs sprouting
up like mushrooms, how can YOUR blog stand out in the saturated
blog-world. Though ONE key ingredient: quality. Quality writing, quality
voice, quality that is YOUR brand, online. Maintaining your unique
voice online can be used to build an expansive online space that is
uniquely YOU. Talk will look at: How to make quality, intentional,
meaningful blog-writing that helps amplify your brand. How to develop
and transition content from a blog to other potential platforms that can
help expand your brand.
3:45 – 4:05
Bloggers the new PR community (
Boris Joaquin)
Marketers and PR peeps nowadays spend a lot of time, money, energy
and creativity to actually put together a plausible and meaningful PR
campaign to track bloggers top post and promote. Bloggers did not fall
off a turnip truck. If they don’t see the value in the pitch, they won’t
post. If they fancy that you’re just asking them to post because you
want to vampire bat on their Google juice, then you’re likely to be in a
whole lot of #fail and possibly a whole lot of pain. The white-hat
link-farm organic SEO pwn effect is only secondary if you are, the
entire way along, a total Mensch and have amazing assets, viral-quality
video, a great pitch, an accurate target, and a gentle, kind and
generous follow-through.
4:15 – 4:35
Financial Planning for Bloggers (
Garry Zaldy De Castro)
Each blogger should be equipped with financial education as early as
possible. Bloggers can also help spread financial literacy even more.
Raffle of sponsor items, iBlog8 shirts, and group photo shot.
Day 2 (May 26)
8:45 Introductions of bloggers in the audience, National Anthem
9:00 – 9:20
The Soul of Blogging (
Rem Tanauan)
We have been learning about blogging from only one side of the coin:
blogging as a marketing and money-making tool to grow one’s business and
organization. To balance the equation, we must also explore the other
side. The Soul of Blogging focuses on how to tap this deep inspiration
to write, share and blog, how to see and unfold those insights, and how
to use blogging as a tool not just to connect, but also to share oneself
to the other.
9:30 – 9:50
How NOT to blog (
Jay Jaboneta)
“In late 2009, I started blogging using Posterous. The idea that
inspired it is the quote that Steve Jobs made famous: Stay Hungry, Stay
Foolish. I wanted it to be a blog about people and books for people who
are “hungry” for these new ideas. Because of the nature of my work in
the corporate world, I really didn’t have much time to think through
things and blog about it. So I had an idea! I would ask other people to
write for me. But I didn’t actually ask other people to write for my
blog. Instead, I interview a few dozen people about what makes them tick
and what made them successful. Unfortunately, I had to stop it for an
unforeseen career change. I still get some hits from that blog. I want
to share how that brief blogging experience changed my life and the life
of a few other people. And how it led me to my current path.”
10:00 – 10:15 BREAK
10:15 – 11:00
Blog Writing Panel
11:20 Keynote Talk: McDonald’s Philippines
LUNCH
1:00 – 1:20
Teaching and Learning through EduBlogging (
Noel Feria)
1:30 – 1:50
How to make your blog stand out from the crowd (
Victorino Q. Abrugar)
Guide aspiring bloggers on ensuring that their blogs will become
competitive amidst the tough competition in the blogosphere. It will
have a quick yet intense discussion on building up the foundation of a
blogger, which include acquiring the right personal attributes, choosing
the right investments, becoming unique and influential, achieving
world-class quality and excellence, leveraging SEO and social media
marketing, and ensuring consistency.
2:00 – 3:00
Social Media Panel
3:15 – 3:30 BREAK
3:30 – 3:50
Leveraging Video for More Traffic and Conversions (
Glen S. Dimaandal)
Covers the importance of video blogging, the opportunities that it
brings to the table and how you can create simple videos and market them
to your target audience.
4:00 – 4:20
Increasing Health Information Access through Blogging (
Alvin Cloyd Dakis)
Health Professionals like doctors, nurses and midwives are the front
liners in healthcare. They provide health services directly to their
clients. But with the advent of “telemedicine” wherein health &
medical services can now be accessed online, how are health
professionals gearing themselves to include blogging as their means of
educating their clients? How is blogging an essential tool in providing
accurate and sound health information of health providers to the general
public? How can health professionals maintain patient confidentiality
& professional ethics especially when they blog about their
experiences or even use social media as their tool? How can blogging
help in advancing the issues faced by health professionals?
Raffle of sponsor items, iBlog8 shirts, and group photo shot.
DAY 1 & 2 EMCEES / Co-Host are:
Flow Galindez and
Rod Magaru.
Major sponsors:
UNILAB and
McDonald’s Philippines.
Silver sponsors:
Villar Foundation and
TV5.
Patron sponsors:
Proactiv Solutions Philippines,
Sulit.com.ph, and
Gizmo Pro Computers and Gadgets.
For more information, please visit the site:
iblogph.org