iBlog8: The 8th Philippine Blogging Summit

iBlog8: The 8th Philippine Blogging Summit will be on May 25 and 26, 2012 at the Malcolm Theater, UP College of Law, UP Diliman, Quezon City from 8 am to 5 pm.

Note that the first 300 registered participants to come early (on or before 9 am) will be given food stub and participant kit. Afterwards, remaining food stubs and participant kits shall be given to early walk-ins.
iBlog8 is a 2-day FREE event. The first day (May 25) is targeted for bloggers, marketers, businesses and entrepreneurs wanting to understand how to tap blogs as a medium to promote their products and services. Also as a means to generate income. Day 1 also tackles advance topics on blogging – taking blogs to the next level. The second day (May 26) is meant to everyone interested about blogging.

Day 1 AGENDA (May 25)

8:45 Introductions of bloggers in the audience, National Anthem
9:00 – 9:20 Unboxing the true potential of your blog (Carlo Ople)
How to get direct advertisers and investors in your blog. How to turn it into a full fledged online publishing business.
9:30 – 9:50 Creating a Blog Activation Campaign (Mark Joseph Delgado)
Today, blogs and social media networks in the Philippines are not just mere online marketing tools – they already evolved towards becoming effective platforms or springboards in creating activation campaigns for brands. Brand Activation, in the point of view of marketing practitioners, is simply about bringing brands to come to life. Today, blogs (like brands) can come to life too – in both online and offline world. This is achieved through contests, events, promos and other experiential marketing activities.
10:00 – 10:15 BREAK
10:15 – 11:00 SEO and Social Media Marketing Panel

• On Site Optimization 101 (Sean Patrick Si)
• Inbound Marketing – Merging SEO, Social, Content Marketing, Conversion Optimization and Online Branding (Jason Acidre)
• Utilizing Blog Networks for SEO and Social Media Traffic (Kim Tyrone Agapito)

11:20 Keynote Talk: UNILAB
LUNCH
1:00 – 1:20 Blogging, social media and journalism: The use, misuse and abuse of freedom of expression (Danilo Arao)
- Responsibility vs anarchy: Is there such a thing as “borderless” freedom?
- Limited freedom amid absolute control of social media and blogging accounts.
- Dos, don’ts and maybes in blogging and social media.
- Yes-yes and no-nos in blogging and online journalism.
1:30 – 1:50 Social Media and Social Change (Tonyo Cruz)
Social media, especially blogging, play a role in propelling advocacies and causes, whether by individuals or organizations. What the trends and tools in the arsenal of social media that have been and could be used for social change. The age of social also brings about new causes — like #betterinternet, bridging the worsening digital divide and making governments and business more accountable to the public.
2:00 – 2:20 Unwritten Blogging Etiquettes (Gellie Anne Abogado)
Unlike journalism, blogging doesn’t have its own specific code of ethics that is why there would be times when some companies think that bloggers have been becoming abusive of their title as a blogger. Internet is a free space and owning a blog is as simple as 1,2,3. It doesn’t matter if you don’t have the fancy buttons and banners in your blog because once you post a controversial write-up, it will definitely create a stir. Will discuss the importance of researching a topic first before blogging about it, thinking twice before posting that blog post, attending events and why we should blog about it, and what is expected from bloggers.
2:30 – 3:00 Youth and Blogging: The Next Generation Bloggers Are Here (Lloyd Salac)
Fresh perspectives about the youth and their impact on the blogging community and social media. What’s next for the blogging community and social media with youth bloggers.
3:00 – 3:15 BREAK
3:15 – 3:35 Grow Your Blog, Keep Your Voice: Maintain Quality While Expanding Your Blog’s Reach and Brand (Martine de Luna)
Many people begin blogs as an outlet, not chiefly as an income generator. With review blogs, niche blogs and monetized blogs sprouting up like mushrooms, how can YOUR blog stand out in the saturated blog-world. Though ONE key ingredient: quality. Quality writing, quality voice, quality that is YOUR brand, online. Maintaining your unique voice online can be used to build an expansive online space that is uniquely YOU. Talk will look at: How to make quality, intentional, meaningful blog-writing that helps amplify your brand. How to develop and transition content from a blog to other potential platforms that can help expand your brand.
3:45 – 4:05 Bloggers the new PR community (Boris Joaquin)
Marketers and PR peeps nowadays spend a lot of time, money, energy and creativity to actually put together a plausible and meaningful PR campaign to track bloggers top post and promote. Bloggers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post. If they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind and generous follow-through.
4:15 – 4:35 Financial Planning for Bloggers (Garry Zaldy De Castro)
Each blogger should be equipped with financial education as early as possible. Bloggers can also help spread financial literacy even more.
Raffle of sponsor items, iBlog8 shirts, and group photo shot.


Day 2 (May 26)

8:45 Introductions of bloggers in the audience, National Anthem
9:00 – 9:20 The Soul of Blogging (Rem Tanauan)
We have been learning about blogging from only one side of the coin: blogging as a marketing and money-making tool to grow one’s business and organization. To balance the equation, we must also explore the other side. The Soul of Blogging focuses on how to tap this deep inspiration to write, share and blog, how to see and unfold those insights, and how to use blogging as a tool not just to connect, but also to share oneself to the other.
9:30 – 9:50 How NOT to blog (Jay Jaboneta)
“In late 2009, I started blogging using Posterous. The idea that inspired it is the quote that Steve Jobs made famous: Stay Hungry, Stay Foolish. I wanted it to be a blog about people and books for people who are “hungry” for these new ideas. Because of the nature of my work in the corporate world, I really didn’t have much time to think through things and blog about it. So I had an idea! I would ask other people to write for me. But I didn’t actually ask other people to write for my blog. Instead, I interview a few dozen people about what makes them tick and what made them successful. Unfortunately, I had to stop it for an unforeseen career change. I still get some hits from that blog. I want to share how that brief blogging experience changed my life and the life of a few other people. And how it led me to my current path.”
10:00 – 10:15 BREAK
10:15 – 11:00 Blog Writing Panel

• Making your blog post work: Inspiring Quotes and Posts (Wendell Glenn Cagape)
• Using Public Narrative In Blogging (Bien Eli Nillos)
• Blog comedy writing for the not-naturally-funny (Marcelle Fabie)

11:20 Keynote Talk: McDonald’s Philippines
LUNCH
1:00 – 1:20 Teaching and Learning through EduBlogging (Noel Feria)
1:30 – 1:50 How to make your blog stand out from the crowd (Victorino Q. Abrugar)
Guide aspiring bloggers on ensuring that their blogs will become competitive amidst the tough competition in the blogosphere. It will have a quick yet intense discussion on building up the foundation of a blogger, which include acquiring the right personal attributes, choosing the right investments, becoming unique and influential, achieving world-class quality and excellence, leveraging SEO and social media marketing, and ensuring consistency.
2:00 – 3:00 Social Media Panel

• Social Media Marketing Shiznit (Carlo Angelo Gonzales)
• Optimizing your Blog thru Social Media. Using Hashtags, tags, and keywords (Jeoffrey Solas)
• Twitter as an ally in learning (Arvin Antonio V. Ortiz)
• Social Media in Business and Advocacy (Grace Bondad Nicolas)

3:15 – 3:30 BREAK
3:30 – 3:50 Leveraging Video for More Traffic and Conversions (Glen S. Dimaandal)
Covers the importance of video blogging, the opportunities that it brings to the table and how you can create simple videos and market them to your target audience.
4:00 – 4:20 Increasing Health Information Access through Blogging (Alvin Cloyd Dakis)
Health Professionals like doctors, nurses and midwives are the front liners in healthcare. They provide health services directly to their clients. But with the advent of “telemedicine” wherein health & medical services can now be accessed online, how are health professionals gearing themselves to include blogging as their means of educating their clients? How is blogging an essential tool in providing accurate and sound health information of health providers to the general public? How can health professionals maintain patient confidentiality & professional ethics especially when they blog about their experiences or even use social media as their tool? How can blogging help in advancing the issues faced by health professionals?
Raffle of sponsor items, iBlog8 shirts, and group photo shot.

DAY 1 & 2 EMCEES / Co-Host are: Flow Galindez and Rod Magaru.


Major sponsors: UNILAB and McDonald’s Philippines.
Silver sponsors: Villar Foundation and TV5.
Patron sponsors: Proactiv Solutions Philippines, Sulit.com.ph, and Gizmo Pro Computers and Gadgets.

For more information, please visit the site: iblogph.org